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Why Armor?
We have contracted
to do installations for Able Alarm, ADT, Amerix Security, Protect
America, Protection One presented by SRP, Safety Tech, Secure
America, Watchlight Security, Westar Home Security, Westing House Home
Security, as well as others. If we are good enough to do our our
competitor's installations, why not yours?
We are a member of the Better Business Bureau's Care Program as
well as the National Burglar and Fire Alarm Association, and we sit on the
board of directors for the Arizona Burglar and Fire Alarm
Association. We have been ranked the #1 home security company in
Arizona for 7 straight years! In 2005 Armor was a finalist for the
BBB's Business Ethics Award!
Armor Security has given back to the community by supporting Feed the
Children, Make a Wish
Foundation, The American Legion, The Hacienda House and the March of
Dimes.
Armor
Security has participated with the Public Safety Committee, which promotes
false alarm prevention classes for cities throughout Arizona.
Armor
Security is the only home security company in the state of Arizona to hold free
false alarm prevention classes for it's customers and potential
customers.
In February
of 1996, Armor Security was recognized by the Chief of Police for the City
of Phoenix for the lowest false alarm ratio.
Armor
Security was a finalist for the 1999 "First Line of Defense" award for
creating a specially designed alarm system that protects large commercial
vehicles. Within its first month, this unique alarm system was responsible
for apprehending a burglar and it deterred several other
attempts.
Armor is
ranked number 3 by consumers in the state of Arizona (January
2000)
  The Arizona Home and Building Expo is the largest
trade show of its kind in the state. In its eighth year, this three day
event attracts thousands of visitors and provides businesses with an
opportunity to attract new qualified leads to explore and expand. The Home
and Building Expo is targeted to the commercial and residential building
industries.
Ranking Arizona: The Best of Arizona Business is
the outcome of the largest business opinion poll in Arizona. Ranking
Arizona is based purely on opinion and popularity and not on annual
revenue or number of employees. Instead, participants who vote give
recommendations based on quality of product, service and who they would
recommend doing business with.
The Ranking Arizona section of this
Web site includes company names in more than 200 different business and
leisure categories. All votes are tallied in August and the responses are
then assembled and "ranked" according to their total number of votes. Our
current survey will be published in January 2000.
Armor is then ranked #1 From
2000 through 2007 when Az Business Magazine chose to no longer print
the lists of home security companies.
Armor is ranked number 1 by consumers in the state of
Arizona (January 2001-2005)
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Armor
selected as finalist in the national "First Line of Defense" Award (June
1999)

By Allison Perlik Staff Editor,
SDM
When
Armor Security president Jonathan Willis heard what kind of
system was needed to protect R-Kay Truck Parts, his first response
was, "Nobody makes a system like
that". Then he accepted the
challenge.
Armor's
attention to detail and its ingenuity in designing the outdoor system are the kind of top rate service the First
Line of defense Award was designed to
recognize. 
Created by SDM and he National Burglar and Fire Alarm
Association (NBFAA), the award honors those that have demonstrated outstanding performance in deterring, detecting or preventing crime and/or loss through the effective design, use
and response to security and fire alarm systems Armor Security, Phoenix, is one of eight finalists for 1999s
inaugural First Line of Defense
Award.
R-Kay
Truck Parts owner Robert Kay wasn't looking to buy a security system when
he met Armor Security President Jonathan Willis at a home
show. "We'd had some break-ins prior to
dealing with Armor, and my wife and I were at our wit's end as to how to
correct the problem,' Kay says.
Kay didn't
think a security system could help with his outdoor operation. R-Kay, a
truck-repair business, works on units worth more than $100,000. Prowlers
were repeatedly breaking into the trucks and stealing clothes, tools,
radios-whatever they could find.
Willis and
his team-installation manager Jorge Ginez, service manager Kevin Willis,
and senior vice president of operations Stan Willis - came up with this
idea: placing glass-breakage detectors on each truck's seat. If there was
movement on the truck or if the windshield was broken, the detector would
signal a main unit inside the office.
To
fine-tune the plan, Armor technicians experimented with the detectors to
make sure they were set at the right sensitivity, taking into account wind
movement and other factors.
Preventing the system from triggering false
alarms was a challenge. "We didn't want the
police out there every 20 minutes," Willis
says. To address the issue, Armor first
outfitted the system with an audible alarm to warn intruders of its
presence. Although the alarm signal was not sent to the police, Kay would
be paged and alerted of a problem. Once the system was set at the right
sensitivity and false alarms were no longer a concern, Armor changed the
setup to a silent alarm monitored by the company's own central
station.
So what
did Armor's security solution do for R-Kay's break-in
problem? "In three words: It corrected it,"
Kay says. "We captured, apprehended and convicted a man and put him in the
state prison. If it hadn't been for Armor Security, we wouldn't have been
able to catch him. Since he's gone to jail, we haven't had a single
break-in."
SDMI75
(SDM Exclusive June1999)
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Armor Security
diversifies, enters mid- to high- end market with buy of Able
Alarms BY CHELSIE
WOODS
PHOENIX-After
seven years of concentrating on the mass-market segment of the
security industry, Jonathan Willis, proprietor of Armor Security,
expanded the company's reach by buying Able Alarms here in
January. The deal marks the company's first entrance into the
mid- to high-end residential and commercial
markets.
"I'm a
firm believer you've got to grow or you've got to go," said Willis,
president. "The acquisition of the Able name was an important
acquisition for us; we wanted to diversify."
Besides entering a new market, the acquisition gives Willis a
company with 26 years in business and a solid reputation. He
declined to release the purchase price for the company, but said the
deal included the company's name, building lease and assets,
including office furniture and equipment.
Able's niche, said Willis, is commercial systems, such as CCTV, fire
and access control. On the residential side, he said the company
targets the mid- to high-end residential segment, with an
average system price between $800 to $ 1,000.
The
acquisition now gives Armor two branches in the Phoenix area, doing
business under two different names and targeting different
markets.
Still, Willis intends to start mass marketing systems through Able
Alarms. It's going to use the mass marketing to pay for the
day-to-day expenses, then it's going to use the large
residential customer, along with commercial, to continue with a
steady growth pattern," he said.
Between Armor Security branches and subdealers who work for Willis,
an authorized master dealer of Protection One, the company now
averages 600 alarm installations a month.
Willis expects monthly installations will reach 1,000 by the summer.
This follows the opening of an Armor Security branch in Columbus,
Ohio, in March and the anticipated opening of additional branches in
Sacramento, Calif. and Ann Arbor, Mich. Bob Layman partnered with
Armor to open the Columbus branch, which employs eight people. He
estimated within three months the location will average 40 to 60
installations a month.
"I feel
Columbus has a lot of growth potential, "said Layman, general
manager. "The city has a very strong
economy."
Willis said the key to his company's success is expanding from
within the corporation and offering employees the opportunity to
partner with Armor to open a location in a new market.
"There's a lot of talented people out there. A lot of them will come
work for you for money ... but when they have an acquisition
opportunity, they're more dedicated to the role," he said.
Armor owns branches in five states, Ohio, Michigan, California,
Arizona and Illinois. Between branches and subdealers, the company
is in a total of 25 markets.
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Armor rolls ahead
as Pro One Master Dealer

ARMOR ROLLS AHEAD AS PRO ONE
MASTER DEALER
By CHRIS ANDERSON
PHOENIX-Armor
Security Inc. in late spring opened its first branch office in Peoria,
Illinois, and now as a Protection One master dealer is recruiting to or
three dealers a month to use Armor's mass marketing
system.
The six-year-old business, founded by
Jonathan Willis as a traditional mid- to high-end security company, has
grown greatly since it began a mass marketing program nearly 3 years ago.
Today, the company employs more than 125 people up from roughly two dozen
just a year and a half ago. In July, through its office here, it exceeded
300 installations in a month for the first
time.
"Out
transformation from a dealer who sold primarily $1,500 to $2,000 systems
came a few years ago," said Willis, president of Armor Security. "We were
contacted by mass marketers to sub-contract some of their installations in
the Phoenix area and when I saw the number of installs they were doing I
decided to join with ADT. "For about a year
Armor worked as an ADT dealer and then in early 1997 switched to
Protection One. "ADT is a great company, there was just something about
the Pro One program and the support they could give me that I really
liked," said Willis.
Apparently the feeling was
mutual. Earlier this year Armor was named one of just a handful of
companies to become a Protection One master dealer. As such, Willis'
company looks to recruit other security companies across the country and
train them using his system to become mass marketers of alarm systems.
"Basically what we do is open up our books to them and provide them with a
framework to be successful," said Willis. "Our job is to support them in
any way we can."
Already, Armor
has recruited eight dealers into the program and is signing up two to
three new dealers a month. The decision to open the company's first branch
office In Peoria, Ill., so far a field from the Arizona desert might not
make sense until you discover Willis' roots.
"I was born in Peoria and lived
there, for a number of years before I moved with my parents to Phoenix,"
said Willis. "I wanted to open an office in my
hometown."
Willis' cousin Scott Clemons heads
the Peoria office. It employs 14 people and just three months into its
operation is already installing around 50 systems a month, Willis said. In
addition to its Illinois branch, Armor has sub dealers in New Mexico,
Texas, Utah, and Maine. At the pace it is recruiting dealers, the company
expects to generate up to 600 new subscribers a month between its branch
locations and sub dealers under the Protection One
program.
Willis hopes to eventually diversify his
operation to include a wider variety of security services, including CCTV
and commercial fire equipment. But these plans may not materialize
soon.
"I haven't had time to do it yet, because
every time I start working on it, things pick up again," Willis
said.
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Security system con raised alarm

Security system con raises
alarm
By Rachel
Ochoa Tribune writer
Man sells plan, vanishes, police
say
Elizabeth
Valentine thought she was getting a good deal on an alarm system . Pay a
little up front and see the goods a few days
later.
After all, the salesman had the
employee badge and the right paper work, plus he knew a great deal about
the trade. But when the time came for workers to install the system, they
never showed. Valentine had been conned and was out $210.
"How can you protect yourself from something
like this, form someone who has the correct credentials?" asked Valentine,
who lives in Apache Junction.
Valentine
and 12 other Valley residents have fallen victim to what police believe is
a scam being run over the past month by a former employee of Armor Alarm,
a Tempe-based business. The man was fired for poor performance in
mid-August, according to the security company.. He is being sought by
Valley police
agencies.
The man
sells the alarm systems, collects the money, sets up installation
appointments and then disappears. He leaves a pager number but never
returns phone calls, said Chris Ryan, spokesman For Armor
Alarm.
Rather than letting the victims fend
for themselves, the business has been honoring the bogus sales. So far,
the company has shelled out about $8,000 in labor and equipment, said
Jonathan Willis, owner of Armor Alarm. Some victims, however, did not give
money up front.
"Obviously, it's not our legal
responsibility. It's the right thing to do," Willis said. "When an
individual with a problem calls you up, you kind of want to help them. You
want to take care of the people. That's why we are in security
(business)."
The suspect contacted his victims
by various means, including door-to-door sales and drawings, Willis said.
That's how he got in touch with Valentine in late September. She took her
car for a tune-up at a Mesa auto shop and dropped her Mesa business card
into a drawing box for an alarm system. The man contacted her about three
days later and made an appointment to meet her. Valentine even referred
her bother.
"I thought it was a very reputable
company. I feel very violated, " she said.
Phoenix
police are conducting an investigation and have not made any arrests, said
Phoenix police Sgt. Mike Torres. He was not able to provide more specific
details. The suspect is described as white, 57 years old, 5 feet 11
inches, 200 pounds and with brown hair.
Other
residents who have been victimized are urged to call Armor Alarm at
(480)839-3333.
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